YouTube is adding a new For You section to creator channels. The TikTok-like feature will be personalized to each visitor, recommending content from a channel based on each viewer’s watch history. The company’s support account on X posted (via The Verge) about the upcoming feature, which launches on November 20.
Creators can prepare for the For You section by confirming their options before its release date. You can toggle the feature’s availability and change its settings in YouTube Studio by selecting Customization > Layout and then checking each of the prompts under the For You section. It allows you to toggle whether full-length videos, shorts and livestreams are available for the feature.
✨ introducing the “For you” section of your channel Home tab that recommends a mix of content from your channel to viewers based on their watch history
🚨 creators: review your settings & select formats before we roll out to viewers on 11/20
more: https://t.co/FNZUVWVPEA pic.twitter.com/0ga30rU1JC
— TeamYouTube (@TeamYouTube) November 8, 2023
The company had already teased the feature in a May video posted to its Creator Insider channel, a hub where YouTube employees have “direct conversations” with YouTubers. In that clip, product manager Ann Katrin Kuessner framed the feature as an alternative to the static home page. “You’re trying to find a configuration that is one-size-fits-all since the channel page looks the same today for every person that visits it,” Kuessner said, summarizing a problem creators face. She said the feature’s personalization “will be especially effective if your channel has multiple topics, languages, or content formats.”